Marketing Mailer - The Samsung Difference

Mobility professionals use the term "bricks" to refer to most pre-owned mobile phone models. They are non-high-end handsets that come with no accessories, no flashy box. They get the job done.

Samsung introduced its Certified Pre-Owned (CPO) line of Galaxy models to break into the used mobility market space.

My role, at one of the few CPO distributors in the country, was to create a marketing campaign that explained the difference between typical pre-owned handsets found at mobile phone retail stores, and Samsung Certified Pre-Owned handsets.

I worked with a small marketing firm to design and develop the The Samsung Difference - "Brick" mailer marketing campaign. 

A custom URL was created for each recipient and printed on material in the package. When a recipient used the URL, I received a notification of the lead.

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